2nd May midnight, Aamar 106.2FM launched simultaneously with three other private FM stations to sweep the cultural capital of the country by its feet.
As the station name suggests Aamar 106.2FM is positioned as ‘MY’ radio station, which could also be described as “The Radio Station Built for Kolkata by Kolkataans”.

All of the elements heard on Aamar 106.2FM were designed from the input and feedback collected from extensive local research studies and its unique “FM Radio Start-Up” pre-launch campaign.

The on- air presentation language of Aamar 106.2FM is 100% Bengali (being the only private FM station to do so) with music played to appeal to sophisticated, contemporary, urban Bengali listeners, aged between 24 and 44 years, in middle and upper socio-economic groups.                         more